Brewed Bliss
Coffee Shop Branding Project
Overview
Brewed Bliss is a modern neighborhood coffee shop, offering ethically sourced coffee in a calm, community-driven space.
This project focuses on building a warm, earthy, and contemporary brand identity that reflects the café’s values and atmosphere.
About
Brewed Bliss is designed as a slow-living coffee space where people can pause, connect, and enjoy thoughtfully brewed coffee.
The café attracts young professionals, creatives, and coffee lovers who value quality, sustainability, and ambience.
Role
Graphic Designer,
Brand Designer
Project Type
Brand Identity Design
Conceptual Project
Brand Values
Community
Sustainability
Quality craftsmanship
Calm and comfort
The Challenge
Brewed Bliss needed a visual identity that:
Felt warm and welcoming, not corporate
Reflected sustainability without feeling overly “eco”
Stood out in Portland’s competitive coffee culture
Worked seamlessly across print and digital touchpoints
Design Objective
The goal was to create a brand identity that feels:
Earthy yet modern
Minimal but expressive
Rooted in nature and coffee culture
Keywords
Warmth
Organic
Grounded
Authentic
Logo Design
Concept
The logo is inspired by the ritual of coffee, warmth, and stillness. Simple forms and soft curves were used to reflect calmness, while subtle coffee elements hint at the brand without being literal.
What the client wanted:
Minimal logo
Easy to reproduce
Works well on cups, signage, and social media
Color Palette
The palette is rooted in earthy, natural tones inspired by coffee beans, soil, and greenery. These colors evoke warmth, sustainability, and comfort while remaining versatile across print and digital formats.
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#AE551D
#3B1B0D
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#E3D163
#E9E5C8
Typography
The type system balances modern clarity with handcrafted warmth.
Primary Typeface: TAN Nimbus
TAN Nimbus is used for brand-led elements such as the logo, headings, and key brand statements. Its elegant, slightly vintage character adds warmth and personality, aligning with Brewed Bliss’s artisanal coffee experience and slow-living philosophy.
Secondary Typeface: Serif or soft display font for personality
Montserrat complements TAN Nimbus with a clean, modern structure. It ensures clarity and readability across supporting content while keeping the overall brand aesthetic contemporary and approachable.
Brand Applications
Reflection
This project helped me strengthen my approach to:
Translating brand values into visuals
Creating minimal yet expressive identities
Designing with real-world applications in mind